Why is your profile so important?
In nearly a decade since I have been on LinkedIn, the platform has grown from 187 million to over 575 million members. What was once a place to add your online resume has now morphed into the largest professional networking platform of its kind. And to many, it’s still a mystery how to use it. The belief is that it’s still a place to add your online resume and find a job. While this is true in part, most businesses still treat it this way and not as a sales and marketing tool.
99% of all your activities in LinkedIn are tied to your personal profile. Your profile photo, your name, and your headline are typically what someone will see first.
