Why is your profile so important?

In nearly a decade since I have been on LinkedIn, the platform has grown from 187 million to over 575 million members. What was once a place to add your online resume has now morphed into the largest professional networking platform of its kind. And to many, it’s still a mystery how to use it. The belief is that it’s still a place to add your online resume and find a job. While this is true in part, most businesses still treat it this way and not as a sales and marketing tool.

99% of all your activities in LinkedIn are tied to your personal profile. Your profile photo, your name, and your headline are typically what someone will see first.

Read the full article on LinkedIn Pulse here