LinkedIn is continuously evolving and adding new features as well as removing them. As a business owner or professional, in sales or marketing, or an entrepreneur, your LinkedIn profile should evolve with you as your business or position grows or changes. So, in short, your profile should not be a “set it, and forget it” strategy, but should be visited and updated occasionally as your business grows, your objectives and goals evolve and change, or as LinkedIn updates new features.
Dirty Secret #1 (2 in 1)
Your profile photo and headline are the first items other members will see and is your first impression. According to LinkedIn, profiles with a profile picture get 21x more views and 36x more messages. Headlines have expanded to 220 characters (for some) and should be compelling enough to communicate to prospects to care about what you offer and how it can help them. In addition, your headshot and headline travel with you through all your activities on LinkedIn. Make it count!